Watauga County Farmers' Market
Job Description - Market Manager
(Updated – October 7, 2019)
The market manager is a part-time, year-round position with primary responsibility
for the management, promotion, and operation of the Watauga County Farmers'
Market. This position reports to the Board of Directors for the Watauga County
Farmers’ Market. Annual Salary - $26,000.00.
Management of the Market
Manage the membership of market vendors including maintaining attendance
records, assigning spaces, collecting dues and rent, jurying crafts, managing vendor
certifications when required and ensuring vendor compliance with farmers’ market
Conduct periodic farm inspections in conjunction with the Board to ensure the
integrity of the products sold at the market.
Assist the Board and Bookkeeper in the development of the annual budget for the
membership’s consideration. Submission of invoices, check-requests, and credit card
receipts to the Bookkeeper as appropriate.
Establish a presence at the market and manage customer and vendor complaints as
well as any emergencies on market days with reports to the board when needed.
Schedule and oversee special events at the market including music, chef
demonstrations, non-profits, and children’s activities.
Communicate with vendors and customers to provide information about products and
activities of the market, which includes a weekly Newsletter during the market season.
Maintain financial records and manage all EBT / debit / token transactions as well as
overseeing the SNAP Program (WIC and Senior Program).
Assist in the hiring of an assistant manager, and hire and supervise the lead parking
lot ambassador and all parking lot ambassadors.
Responsibility for overseeing merchandise sales at the market.
Responsibility for overseeing infrastructure used by the farmers' market.
Promotion and Marketing of the Market
Develop and implement a marketing plan annually. The plan will include an
identification of customer needs, advertising strategies including social media, and
community outreach. Statistics of weekly customer attendance will be maintained
along with customer surveys and other informal research to aide in the marketing
Manage the farmers’ market website through informational updates, software
upgrades, maintaining backups and arranging for hosting and domain renewals. All
email inquiries will be handled by the market manager in a timely manner.
Manage the market’s social media accounts as defined by the Board. During the
season post once per day to social media and multiple times on Saturday during the
market. In the off season post to social media once per week. Any photographs taken
by the manager and posted to social media are the property of the market.
Coordinate and attend scheduled monthly board meetings, any special meetings
necessary, and an annual meeting of the membership by scheduling and arranging
the meetings, and preparing Agenda and support materials under the direction of the
Assist the Board with submission of grants.
Other duties as assigned.
A bachelor’s degree is preferred with 2 years of experience. Education and experience
may be substituted for a degree. Must be able to communicate verbally and in
writing, possess excellent interpersonal skills, working knowledge of Microsoft office
and webpage management, experience in public speaking, able to lift 50 pounds on a
regular basis and walk the market grounds. Must also possess a valid North Carolina
driver’s license and have an insured, registered vehicle.
To apply, email a résumé, a cover letter describing the reasons you are interested in
the market manager position, and contact information for three work references to:
email@example.com. The application deadline is November 8,
2019. Start date is January 1, 2019.